Ten small Shopify fixes that actually move conversion
No replatforming, no redesign — ten specific Shopify changes, each under an hour of work, ranked by how reliably they lift conversion for small stores.
9 August 2026 · 4 min read
Notes from the bench
Practical writing on marketing, automation, analytics, and getting tasks done.
Local SEO: win the map pack before you worry about the web
For local businesses, the Google map pack outranks everything else on the page. How to earn a spot with your Business Profile, reviews, and a handful of unglamorous habits.
9 August 2026 · 4 min read
The one-page funnel: what actually belongs on a landing page
A landing page is a funnel with one job. The eight blocks that belong on it, in order, and the mistakes that quietly halve conversion rates.
9 August 2026 · 4 min read
The four Klaviyo flows that pay their own way
Email flows are the closest thing ecommerce has to compounding interest. The four Klaviyo flows to build first, what goes in each email, and the settings people get wrong.
9 August 2026 · 4 min read
Google Ads for service businesses: pay for intent, nothing else
Search ads work when someone's already looking for you. The tight-match, negative-heavy Google Ads setup for trades and services, and the defaults that quietly waste budget.
9 August 2026 · 4 min read
GA4 for small business: the only five reports worth your time
Google Analytics 4 has hundreds of reports. A small business needs five. Here's where they live, what they answer, and what to do with each one.
9 August 2026 · 5 min read
Where the first $1,000 a month of marketing should go
A small business's first real marketing budget, allocated line by line — what to buy, what to skip, and the order that builds assets instead of renting attention.
9 August 2026 · 4 min read
Meta ads on a small budget: structure beats spend
Most small-budget Facebook and Instagram ad accounts fail on structure, not creative. The account shape, budgets, and testing rhythm that work under $2,000 a month.
9 August 2026 · 4 min read
A month of content in an afternoon: how batching actually works
The realistic system for small businesses that keep abandoning social media — one pillar piece, one afternoon of cutting, a month of scheduled posts.
9 August 2026 · 4 min read
Brand consistency when there's no brand team
You don't need a rebrand — you need the same logo, colours, and voice everywhere, enforced by a one-page kit. How small businesses get brand discipline for almost nothing.
9 August 2026 · 4 min read
AI automation for small business: what to automate first (and what to leave alone)
A practical order of operations for AI in a small business — the tasks worth automating first, the ones that need a human, and how to start without a project budget.
9 August 2026 · 4 min read
Why your Shopify fix sits in a backlog (and how a task agency clears it in days)
Small Shopify jobs stall because agencies are built for projects. A task agency is built for tasks — here is the difference.
8 August 2026 · 1 min read
